Wisconsin drivers will soon notice a visible change on the roads as the state introduces two brand-new license plate designs. Officials have confirmed that these plates will officially replace older designs as optional choices beginning in 2026.
The announcement includes a yellow-and-black retro-style plate inspired by designs used decades ago. In addition, a modern black-and-white plate has been approved, giving vehicle owners more visual options.
The updated plates are part of a state-led initiative to modernize vehicle registration while supporting transportation funding. Ordering for these plates is expected to open in early January 2026.
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Official Announcement and Approval
Wisconsin Governor Tony Evers announced the new license plate designs in coordination with the Wisconsin Department of Transportation (WisDOT). The plates were approved after design reviews and administrative clearance by state transportation authorities.
Both designs fall under the category of specialty plates. This means they are optional and not mandatory replacements for existing standard plates. Drivers may continue using their current plates if they choose.
State officials confirmed that revenue from these plates will be allocated to transportation-related funding, including road maintenance and infrastructure programs.
Retro Yellow License Plate Design Details
One of the newly approved designs features a yellow background with black lettering. This plate is officially referred to as the “Retro Butter” plate due to its color tone.
The design closely resembles Wisconsin license plates used during the 1970s. It includes the state slogan “America’s Dairyland,” which reflects Wisconsin’s long-standing agricultural identity.
The numbering sequence for standard-issue retro yellow plates will begin with YAA-1001. The font and layout were selected to ensure visibility and compliance with federal readability standards.
Wisconsin DMV officials and @GovEvers met in a Madison DMV service center today to unveil the designs for the new blackout and retro license plates. Both plates will be available in January. More info: https://t.co/sN53otrqTV pic.twitter.com/3jznvNYWbJ
— Wisconsin DOT (@WisconsinDOT) December 9, 2025
Blackout License Plate Design Details
The second newly approved option is the blackout license plate. This design features a black background with white letters and numbers, along with a thin white border.
Unlike the yellow plate, the blackout version does not include a slogan. The simplified layout is intended to meet visibility requirements while offering a neutral, high-contrast appearance.
Standard-issued blackout plates will begin with the numbering sequence ZAA-1001. The plate meets all reflectivity and legibility standards required for legal road use.
Availability and Ordering Timeline
WisDOT has confirmed that both plates will become available to drivers in January 2026. A specific launch date will be announced closer to the rollout.
Drivers can order the plates through the Wisconsin DMV’s online portal, at DMV service centers, or through authorized third-party vendors. The online system will allow users to preview personalized plate text before submitting an order.
Both passenger vehicles and eligible vehicle categories are eligible to apply, subject to DMV guidelines and availability.
Fees and Costs Associated With the New Plates
The following costs apply to both the retro yellow and blackout license plates:
- One-time plate issuance fee of $15
- Annual registration renewal fee of $25
- Optional personalized message fee of $15 per year
These fees are set by WisDOT and apply in addition to standard vehicle registration requirements.
Revenue Use and Transportation Funding
Revenue generated from the sale and renewal of these specialty plates will be deposited into Wisconsin’s transportation fund. This fund supports statewide road maintenance, bridge repairs, and transportation infrastructure projects.
State projections estimate that the plates could generate over $25 million within three years, depending on demand. These funds are intended to supplement existing transportation budgets.
WisDOT has confirmed that the funds will not be diverted to unrelated programs and will remain dedicated to transportation needs.
What Current Drivers Need to Know
Drivers are not required to replace their existing license plates unless they choose one of the new designs. Current plates remain valid until their scheduled replacement or renewal cycle.
Personalized plate options will continue to be available under both new designs, subject to DMV approval rules. Existing personalized plates can also be transferred if eligibility criteria are met.
Further updates, including exact order dates and eligibility details, will be published by WisDOT closer to the launch.